privacy policy

1) Basic Information about handling personal data

You may visit our website without your having to release any personal data. For each access to our website usage data will be transmitted by the respective internet browser and are stored in log files, the so called server log files such as date and time of the call, name of the accessed page, data volume transferred and the name of the inquiring provider. Those data cannot be attributed to a particular person and are exclusively intended to ensure a smooth operation of our website and to improve our offer.

Personal data are only collected if you voluntarily disclose such data to us for the purpose of concluding a contract or opening a customer account. It is evident from the respective input form which data are collected. Closing your customer account shall be possible at any time and may be effected through a message to the contact address described below. We store and use the data you disclose to us for the purpose of contract processing. Upon complete fulfilment of the contract or closing of your customer account, your data will be blocked with care for tax and commercial retention periods and will be deleted upon expiry of those periods, unless you have explicitly consented to the further use of your data or we reserve the right to use your data permitted by law. Hereinafter we inform you accordingly about such a reservation.

When contacting us (for example via contact form or e-mail) personal data will be collected. It is evident from the respective input form which data are collected. Those data will be stored and processed exclusively for the purpose of responding to your enquiry or of getting in contact with you and for the connected technical administration. Your data will be deleted after final processing of your inquiry, if you so desire, provided that legal retention periods will not be barred by a deletion.

 

2) Transfer of personal data for the purpose of order handling

2.1 For the purpose of contract fulfillment, personal data collected by us are transferred to the transport company commissioned with the delivery, provided this is required for delivering the goods. For the processing of payments we pass on your payment data to the authorized banking institution.

2.2 If paying per PayPal, credit card via PayPal, direct debit per PayPal or, if offered, purchasing on account via PayPal, we transfer your payment data to PayPal (Europe) S.a. r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as „PayPal“) for the purpose of payment processing. PayPal reserves itself the exclusion of certain payment methods such as credit card via PayPal, direct debit per PayPal or, if offered, purchasing on account, after the result of a credit investigation. PayPal uses the result of the credit check with regard to the statistical probability of failure for the purpose of deciding whether to offer the corresponding payment method. The credit check may contain probability values (so called score values). Insofar as score values are included in the credit report, they are based on scientifically recognized, mathematical-statistical procedures. Among other data, address data are taken into account when calculating the score values. For further information on our privacy policy and the use of credit agencies, please refer to the PayPal data protection information: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.

3) Cookies

Among other things this website uses so-called „cookies” serving to make our Internet presence more user-friendly, effective and secure – for instance to accelerate navigation on our platform. Furthermore, cookies allow us to measure the frequency of website visits as well as general navigation. Cookies are small text files stored on your computer system. Please note that some of these cookies are transferred from our server to your computer system, mostly so-called „session cookies”. „Session cookies” are characterized by being automatically deleted from your hard drive upon the end of the browser session. Other cookies remain on your computer system and allow us to recognize your computer system during your next visit (so-called permanent cookies). You may certainly decline these cookies at any time provided your browser permits this. Please note that once your browser is set to decline cookies (from our website) certain features of this website may not be available or restricted.

4) Use of Google AdWords Conversion-Tracking

This website utilizes the online advertising program „Google AdWords” and the conversion tracking within the framework of Google AdWords. The conversion-tracking cookie is set on the user’s browser, if he clicks on an ad delivered by Google. Cookies are small text files, which the internet browser places on your browser. These cookies lose their validity after 30 days .They are not used to acquire personal identification data. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to tell that the user clicked on the ad and was forwarded to this page. Each Google AdWords client gets a different cookie. Thus, cookies cannot be tracked via the website of AdWords clients. The information collected by the conversion cookies are used to provide aggregate conversion statistics to AdWord clients who have opted-in for conversion tracking. Clients are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by easily deactivating the google conversion-tracking cookie via your internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. Further information concerning Google data privacy can be found at http://www.google.co.uk/intl/en-GB/policies/privacy/

5) Use of Google AdSense

This website uses Google AdSense, a web analytics service of Google Inc. (“Google”).Google AdSense uses so-called “doubleClick Dart Cookies” (cookies”). Those cookies are text files which are stored on your computer and which allow an analysis of your usage of this website. Furthermore, Google AdSense uses so-called “Web-Beacons” (small invisible images) to collect information. By using Web-Beacons simple actions such as visitor traffic on the website may be recorded, collected and evaluated. The information generated by those cookies and/or Web-Beacons (including your IP address) about your usage of this website will normally be transmitted to a server of Google in the United States of America and will be stored there.

Google will use this information to analyze your usage of this website regarding the AdSense Ads. Google might transmit this information to third parties, if this is prescribed by law and/or if third parties process those data by request of Google. You can permanently object to the storage of cookies for the purpose of ads by selecting the appropriate settings on your browser or by downloading and installing the browser plug in you will find via the following link: http://www.google.com/settings/ads/plugin?hl=en.

Please note that in this case certain functions of this website may not be used or only to a limited extent, if you have objected to the use of cookies.

6) Social Plugins

On our website so called social plug-ins („plugins”) of the online service Instagram are applied which are operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA („Instagram“). The plugins can be recognized by the Instagram logo, for example in form of an Instagram camera. A list of Instagram plugins and their look can be found under: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

If you request a page of our website, which contains such a plugin, your browser will build up a direct connection to the servers of Instagram. The content of the plugin will be directly transmitted from Instagram to your browser and integrated into the page of the website. By integrating the plugin, Instagram obtains the information that your browser has accessed on the corresponding page of our website, even if you do not have an Instagram profile or if you are not logged into Instagram. This information (including your IP address) will be directly transferred to and stored on a server operated by Instagram in the USA.

If you are logged in with Instagram, it will be able to assign your visit of our website to your Instagram account. If you interact with the plugins, such as pressing the Instagram camera button, the corresponding information will be sent directly to a server of Instagram and be stored there. The information is also posted on your Instagram account and can be seen by your contacts.

For information on the purpose and extent of data capture and the further processing and use of data by Instagram, as well as your rights in this regard and turn-off options for the protection of your personal privacy, please refer to the Instagram data protection information: https://help.instagram.com/155833707900388/.

If you do not want Instagram to collect data about you via our internet website and to link this directly with your data stored on your Instagram account, you need to log off from Instagram before going to our website. You can completely prevent the loading of Instagram plugins on your browser by add-ons such as the script blocker “NoScript” (http:// noscript.net/).

7) Youtube-Videos

This website uses the Youtube embedding functions for display and playback of videos offered by „Youtube“. To this end, the extended data protection mode is used to ensure, according to provider information, that user information will only be stored once the playback functon of the video is started. When the playback function of embedded Youtube videos is started, the provider sets „Youtube“ cookies in order to collect information on users. According to indications from „Youtube“, the use of those cookies is intended to record video statistics, to improve user-friendliness and to avoid improper actions. Regardless of whether the embedded video is played back, a connection to the Google network „double click“ is established when visiting this website. This may trigger further data processing beyound our control.

Further information on „YouTube“ data protection can be found in the provider’s data protection statement at: http://www.google.co.uk/intl/en-GB/policies/privacy/

8) Web analysis service

8.1 This website uses Google Analytics, a web analysis service of Google Inc. („Google”). Google Analytics uses so-called Cookies, text files which are stored on your computer and which enable you to conduct an analysis of the use of the website. The information generated by the cookies about your use of the website will normally be transmitted to a server in the US, where it is stored.

In the case of activating an IP anonymizer for this website, your IP address will however be abbreviated by Google within the member states of the European Union or within other member states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a server in the US, where it is abbreviated. On behalf of the website operator, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide further services connected to the website use and the internet use for the benefit of the website operator.

The IP address transmitted by your browser in the context of Google Analytics will not be linked to other data retrieved by Google. You may prevent the storage of cookies by making the appropriate settings in your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

It is noted that this website uses Google Analytics with the extension “anonymizetp()”. IP addresses can therefore be processed only in abbreviated form in order to prevent personal references.

8.2 Data for marketing and optimizing purposes are collected and stored on this website by using the Piwik software for web analysis service (www.piwik.org). Usage profiles are created from these data under a pseudonym. In this context, cookies are used. Cookies are small text files that are stored in the visitor’s local browser cache. Cookies allow the recognition of the web browser. The data collected with the help of Piwik-technology (including your anonymized ip-address) will be transferred to our server and stored for traffic analysis purposes serving our website improvement. Information regarding the anonymous usage profile generated by cookies are not used to identify visitors to this website and will not be merged with the personal data about the bearer of the pseudonym. You can prevent the use of cookies and other tracking techniques by appropriately adjusting your browser software. Please note that if you do so, you may not be able to use the full functionality of this website. If you do not want your data to be stored and analysed while you visit our website and you want to object to their storage and analysis for the future, you may prevent the use of cookies and thereby your participation in the tracking procedure. To that effect, you can change your browser settings in such a way that you will be informed about the setting of cookies and can decide if you wish to accept cookies on a case-by-case basis or to block them in certain circumstances or completely. If a cookie is not accepted, the functionality of our website may be restricted.

8.3 This site uses the New Relic web analytics service for the statistical evaluation of visitor access, operated by New Relic, Inc., 188 Spear St, San Francisco, CA 94105, USA. New Relic collects and stores data, from which usage profiles are created under a pseudonym for the purposes of analysing visitor behaviour and improving the site’s design, as well as for optimisation and marketing purposes. New Relic uses so-called „cookies“; these cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. These cookies serve to recognise the browser, thereby enabling a more accurate determination of the statistical data. New Relic will use this information to evaluate your use of the website, compile reports regarding website activity and provide additional services related to website and Internet usage. New Relic will never associate your personal data with other New Relic data. If you wish to object to the evaluation of your user behaviour via cookies, you can set up your browser to ensure that you are notified of the use of cookies and can decide to individually accept or exclude the use of cookies in certain cases, or generally.
Alternatively, you can check whether New Relic promotional cookies are being used in your browser and disable these by using the deactivation website for consumers in the EU, http://www.youronlinechoices.com/uk/your-ad-choices/.
You can view New Relic’s privacy policy on the following website: https://newrelic.com/privacy

9) Retargeting

– This website uses retargeting technology of Google Inc. (“Google”). This technology enables us to target visitors of our website with interest-based ads who already have shown interest in our shop and in our products. The ads are displayed by using a cookie-based analysis of the previous usage data. Personal data will not be stored. In the case of retargeting technology, a cookie will be stored on your computer or your mobile devices in order to collect anonymized date about your interests and adapt ads specifically according to the stored information. Cookies are small text files stored on your computer or your mobile devices. They help us to display ads, which are most likely to correspond to your product and information interests. You may permanently refuse the setting of cookies for advertisement purposes by downloading and installing the browser plug-in using the following link: https://www.google.com/settings/ads/onweb/
You will find further information as well as our privacy policy regarding advertisement and Google here: http://www.google.com/policies/technologies/ads/
– If you have given us your explicit consent, by clicking on a button provided for that purpose, we will apply the “Facebook Pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) within our presence on the internet. By doing so, users’ behavior can be tracked after they have seen or clicked on a Facebook ad. This technique is designed to evaluate the impact of Facebook ads for statistical and market research purposes and may help to optimize future advertising activities.
Data collected shall remain anonymous and cannot be used to draw any conclusions about the identity of the user. However, those date are stored and processed by Facebook to enable a connection to the user profile and to allow Facebook to use those data for its own advertisement purposes in accordance with the Facebook privacy policy (https://www.facebook.com/privacy/explanation). You may allow Facebook and its partners to place ads on Facebook and outside of Facebook. Furthermore, a cookie may be placed on your computer for this purpose.
Only users older than 13 years are permitted to give a consent to use Facebook pixels. If you are younger, we request you to ask your legal guardian for permission. You may object to the use of cookies in a general manner, by choosing a setting of your browser to prevent cookies from being placed on your computer any more or to allow you to disable cookies already placed. If you have disabled all cookies, certain functions on our website may not work properly. You may deactivate the use of third party cookies as for example Facebook with the aid of the Digital Advertising Alliance website at: http://www.aboutads.info/choices/.

10) Information on Customer Rights and Contacts

You are entitled to obtain information on your saved data free of charge and on how to correct, block or delete this data where applicable. Please contact us with any further inquiries about the collection, processing or use of your personal data. The same shall apply for obtaining information, your requests to block, delete or correct your personal data as well as for withdrawals of granted consents. You can find our contact address in our legal notice.